Business broker and M&A advisorSell-side
Playbook Corporate Advisory
Chicago, IL
Profile last reviewed
October 2026
Public information can change. Corrections are reviewed before publication.
Overview
Overview of Playbook Corporate Advisory
Playbook Corporate Advisory represents owners of $1MM–$15MM businesses in confidential sales, including companies in manufacturing, distribution, services and technology. Its team handles valuation, buyer screening, marketing, diligence, negotiation and closing, with no upfront cost to sellers. The firm reports more than $174 million in closed transactions since 2016, and founder Jim Peddle runs every deal personally.
Named principal
Jim Peddle
President-Business Broker
Profile details
Details for Playbook Corporate Advisory
- Representation
- Sell-side
- Firm type
- Business broker and M&A advisor
- Based in
- Chicago, IL
- Engagement coverage
- Chicago, IL
- Industry focus
- Manufacturing and industrial · Distribution and logistics · Professional services · Technology and software · Consumer, retail, and e-commerce
Office locations
Headquarters and public offices
Headquarters
Chicago, IL
Profile sources
This profile was compiled from publicly available firm information. Sources are grouped by website, while the underlying page-level evidence is retained for review.
- Open source
Firm website
playbookadvisory.com · checked October 2026